ANGEL REESE
JOAKIM NOAH
DWYANE WADE
JEREMIAH FEARS
TRAVIS HUNTER
NIKE/JORDAN
REEBOK
WILSON
DSG/FOOT LOCKER
TAKE-TWO
Select Campaigns
Launch Wilson’s first tennis shoe engineered for women
// BriefLaunch Wilson’s first women’s-only tennis shoe with a single shoot that could supply a year-long global campaign. Budget of $500k, making it the largest production investment in recent Wilson history.
// ApproachBuilt around Marta Kostyuk as a 360 athlete and the inspiration behind the shoe. The creative balanced grace and grit, pairing cinematic movement with raw, physical detail. A hero film anchored the story, layered with a voiceover from Marta’s mother in Ukrainian.
// DeliveryShot in Nice, France
6 colorways across hard and clay courts
Photo, video, and social captured in one production
Hero film
“Behind the Design” film
200+ final images
Social cutdowns for global launch
// ManifestoGrit goes for the ace.
Grace looks just as calm on the fifth set as the first.
Grit fights tooth and nail for every point.
Grace shakes hands after the match.
Grit lies awake impatient to get back on the court.
Introducing Wilson Intrigue
Designed for comfort and competition.
Elegance and endurance.
Grace and grit.
Award winning Airless Basketball campaign
// BriefLaunch the world’s first 3D-printed airless basketball with a campaign bold enough to grab global attention. Debuted during NBA All-Star Weekend, it needed to maintain secrecy, generate buzz, and deliver across digital, social, and in-person touchpoints.
// ApproachLed with intrigue: a cinematic teaser hinted at innovation without revealing the product. Follow-up 3D renders and product shots sparked online excitement. The ball was unveiled on-court during the Slam Dunk Contest, with a branded experiential booth at All-Star Weekend providing hands-on interaction. Lean budget required strategic focus without compromising quality.
// DeliveryTeaser video for anticipation
Hero launch film
Social bites for hype and storytelling
High-end 3D renders and studio imagery
Experiential activation at NBA All-Star Weekend with product display and on-site playtesting
// Manifesto
The Era of Airless
The future holds infinite possibilities.
But the present holds one.
Introducing the Wilson Airless Gen1
The world’s first 3D printed basketball—available to the world for the first time.
Wilson’s First NBA ASW Activation as the Official Game Ball
// BriefCreate a world-class brand experience to position Wilson as culturally relevant during its first year as the official NBA game ball.
// ApproachShift from traditional product displays to storytelling. Concept: “Family Reunion” — a communal dinner where everyone connected to basketball could gather, celebrating culture, community, and the people behind the game.
// DeliveryShot campaign imagery in an IKEA using pre-set dinner props
Designed activation layout, graphics, and sourced local vendors
Booth functioned as shop floor and live podcast studio
Hosted 50+ podcast guests from art, media, and the basketball community
Blended digital and physical elements to bring the concept to life
// ManifestoOur hearts don’t beat they bounce
At the Wilson Basketball Family Reunion, everyone has a seat at the table. Every member has a story to share, a game to play and memories to make. Whatever your connection to the game, you are a part of our family, so pull up a seat.
If you’re in the family, you find home wherever you find a ball.
