Led brand creative for Wilson at Final Four 2023
Challenge
With a limited budget, repurpose materials from the All-Star Weekend activation to bring Wilson to Final Four 2023 — keeping the experience fresh while staying within brand and production constraints.
Approach
Pivoted from the “Family Reunion” theme to a cafe-inspired concept — a nod to spaces where startup ideas are born, and old and new friends cross paths. The goal was to create an environment that felt both familiar and forward-thinking, aligned with the energy of Final Four.
Execution
Built an elevated platform doubled as a conversation stage throughout the weekend, hosting talks and interviews with notable guests like Bun B and Baron Davis. The setup blended warmth, accessibility, and brand storytelling in a unique, repeatable format.
