Designed assets for Wilson x Highsnobiety

Challenge

Design marketing assets to support the sale of the Wilson x New York Sunshine collaboration.

Approach

While on-model photography was led by Matt Yoscary, I directed and shot complementary product photography that matched the tone and visual language of his work. The goal was to let the imagery drive the storytelling and elevate the product’s cultural presence.

Execution

Delivered a suite of marketing assets for web, email, and social. Also designed the retail window installations for stores in New York during the US Open, extending the campaign into a physical, high-visibility experience.