Dyckman Park, New York, NY
July 29, 2025
Jordan “The One” Tournament
Challenge
Photograph merchandise and branded giveaways from tournament partners in a way that showcased the products while capturing the energy, emotion, and atmosphere of the event — ensuring the items felt inseparable from the experience itself.
Approach
Captured multiple elements of the day to give a full picture of the tournament.
Youth Clinic: Focused on community engagement, using kids’ expressions to amplify the excitement around the products.
Playoff Games: Highlighted the raw energy of the crowd and the competition, photographing genuine reactions to receiving and using merch — whether wearing it, drinking from branded cups, or enjoying snacks.
The One Series: Created a cohesive visual set built around the tournament’s red theme, aligning seamlessly with Jordan Brand’s overall aesthetic.
Execution
Produced and delivered 300+ versatile images for use across social media, internal presentations, and partner communications — connecting products directly to the tournament’s culture and energy.
Partnered Brands Represented: Jordan, Foot Locker, Hal’s Seltzer, Little Hug, Little Debbie
300+ Final Images
Youth Clinic
Image Gallery
Scroll Left/Right to See More
Playoff Games
Image Gallery
Scroll Left/Right to See More
“The One”
Image Gallery
Scroll Left/Right to See More
