Led visual direction for Wilson’s NBA Paris activation at Roland-Garros
Challenge
Create a standout activation during NBA Paris that would position Wilson at the center of the media conversation.
Approach
Bridge two iconic worlds — basketball and tennis — by bringing the game to Roland-Garros, home of the French Open and a venue already backed by Wilson. The idea was to spark cultural crossover and turn a historic tennis venue into a basketball moment.
Execution
Transformed the clay courts of Roland-Garros into a branded half-court experience where athletes and influencers competed in a friendly game. Designed immersive spaces for shopping and socializing, blending sport, style, and storytelling in a way that captured attention across media and culture.
