Designed assets for Wilson x New York Sunshine

Challenge

Design marketing assets to support the sale of the Wilson x New York Sunshine collaboration.

Approach

While on-model photography was led by Matt Yoscary, I directed and shot complementary product photography that matched the tone and visual language of his work. The goal was to let the imagery drive the storytelling and elevate the product’s cultural presence.

Execution

Delivered a suite of marketing assets for web, email, and social. Also designed the retail window installations for stores in New York during the US Open, extending the campaign into a physical, high-visibility experience.

2024FW_New_York_Sunshine_Collab3.jpg
2024FW_New_York_Sunshine_Collab6.jpg
2024FW_New_York_Sunshine_Collab7.jpg
2024FW_New_York_Sunshine_Collab8.jpg
2024FW_New_York_Sunshine_Collab10.jpg
2024FW_New_York_Sunshine_Collab12.jpg
2024FW_New_York_Sunshine_Collab13-2.jpg
2024FW_New_York_Sunshine_Collab14.jpg
2024FW_New_York_Sunshine_Collab15-2.jpg
2024FW_New_York_Sunshine_Collab16.jpg
2024FW_New_York_Sunshine_Collab20.jpg
2024FW_New_York_Sunshine_Collab21.jpg
2024FW_New_York_Sunshine_Collab24.jpg
2024FW_New_York_Sunshine_Collab28.jpg
2024FW_New_York_Sunshine_Collab29.jpg
2024FW_New_York_Sunshine_Collab30.jpg
2024FW_New_York_Sunshine_Collab32.jpg