Art directed 2 campaigns for Off-White c/o Wilson

Challenge

Create distinct photo direction for two separate Off-White c/o Wilson product launches — one for the limited-edition Evolution basketball and one for the premium Airless basketball. Each campaign needed to align with both Wilson and Off-White brand guidelines while feeling unique and visually connected.

Approach

Took inspiration from Off-White's film-style aesthetic to craft elevated product photography for the first drop. For the Airless basketball, shifted to on-model photography to position the ball as a fashion statement and reflect its premium status.

Execution

Produced a photo catalog used across web and social. Both basketballs appeared on Off-White’s fashion runway, adding visibility and creating additional content for both brands’ channels.

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