Led visual direction across all brand touchpoints
Challenge
Capture and publish content across multiple weeks and locations. Build a content arsenal for media placements and investor pitches.
Approach
Onboarded and led a team of freelancers to shoot video and photo content that fully represented the mission of the organization. This allowed for simultaneous coverage across venues, often split between the West Side and South Side of Chicago.
Execution
Produced consistent seasonal content used by media outlets and community partners. Built a website to host and showcase the work, visually driving home the mission and impact of the organization.
