Creative directed the brand system for Dwyane Wade’s PKWY
Challenge
Create a cohesive brand identity for Dwyane Wade’s sock company, PKWY. The goal was to establish a strong visual direction across digital platforms, revamp the website, and build out new NBA and MLB product lines with compelling graphics and consistent presentation.
Approach
Developed a branding system that extended across web, social, and packaging. Designed multiple NBA and MLB sock collections with bold, sport-inspired artwork. Black and white imagery was used strategically to keep the focus on the socks and create a distinct visual signature.
Execution
Launched a new website, produced full NBA and MLB product lines, and created a library of social content to support ongoing brand storytelling and product drops.
