Creative directed the launch campaign for the Staff Model irons
Challenge
Wilson Golf is undergoing a major brand evolution to better compete with modern industry players. The new Staff Model Irons represent the pinnacle of the product line, and their launch required a campaign that reflected both premium quality and a shift toward a more contemporary brand image.
Approach
Blended the feel of classic luxury with high-performance storytelling. This was the first product line to signal a new era for Wilson Golf. The design system leaned into clean elegance, with simplified logo badges and messaging that spoke to breaking new ground while respecting tradition.
Execution
Delivered a photo catalog designed for digital platforms and large-scale print, supporting everything from product launch to on-site activations and booth visuals.
