Directed, shot, and edited campaign for Trae Young’s basketball launch

Challenge

Launch the Trae Young basketball with just a $2,000 marketing budget. Needed to capture and produce photo, video, and voiceover content that could carry the full weight of the campaign.

Approach

With limited budget and minimal access to in-game NBA footage, the focus had to stay tight. Trae’s team gave a one-hour window, so everything was shot run-and-gun style. Captured photo, video, and voiceover solo — then edited it all in post to shape a full campaign.

Execution

Delivered a full suite of photo and video assets optimized for digital launch — all created within a single hour of access.