Content Capture for Victoria’s Secret x Angel Reese Reveal

Challenge

Announce Angel Reese as the first professional athlete to walk in the Victoria’s Secret Fashion Show. The content needed to feel iconic and monumental—something that would cut through the noise of both sports and fashion audiences.

Approach

Highlight Angel’s unapologetic personality and confidence while aligning seamlessly with Victoria’s Secret’s elevated brand aesthetic. The goal was to make both identities—Angel’s and the brand’s—instantly recognizable in every frame.

Execution

Captured photos and videos featured in top outlets including Cosmopolitan, ESPN, Complex, Bleacher Report, Just Women’s Sports, Chicago Sky, PopBase, Uproxx, and more. Reaching a combined audience of +80M. Video content on Angel’s social channels alone generated over +4.8M views, creating measurable engagement and visibility across sports, fashion, and culture.