Executed Wilson’s WNBA All-Star Activation headlined with a Caitlin Clark appearance

Challenge

Create two standout moments at NBA All-Star Weekend on a small budget. The first — a 15' x 15' footprint that functioned as a storefront for Wilson product while doubling as a social content backdrop for visiting Wilson athletes. The second — a branded setup at the venue’s center that could be quickly assembled and broken down to host a live conversation with Caitlin Clark.

Approach

Designed graphics that clearly communicated Wilson’s identity while feeling at home in the WNBA universe. Every visual detail was intentional to maximize impact in a small footprint. Simplicity and speed were key — the setup had to look premium but assemble fast.

Execution

Delivered a versatile booth that worked as both storefront and photo backdrop, drawing attention from passing fans and athletes. Captured social content with Wilson athletes including Caitlin Clark and Kahleah Copper. Branded the live conversation between Caitlin Clark and Holly Rowe, transforming a neutral stage into a fully Wilson-owned space — clean, bold, and camera-ready.