Wilson Airless Gen1

Creative directed the AWARD WINNING launch, NBA All-Star activation & Off-White c/o Wilson

Winner of 4 Clio Awards in 2024

The Era of Airless

The future holds infinite possibilities.
But the present holds one.
Introducing the Wilson Airless Gen1.
The world’s first 3D printed basketball—available to the world for the first time.

The Airless Gen1 featured during the 2023 NBA All-Star Slam Dunk Contest

The Airless Gen1 sold out within two hours of launch, igniting a week-long surge of social buzz as influencer content spread rapidly.
Millions continue to engage with the Airless Gen1 content today.

The success of the Airless Gen1 launch paved the way for a collaboration with Off-White,
further cementing its cultural impact.